Join Yukon entrepreneur, business coach and tax accounting/bookkeeping expert Joanne Thomas in an interview catching up with what has changed since we connected with them at the start of the pandemic in 2020.
(1:43) Joanne shares their first memory of the pandemic. They received a phone call from a client who was feeling quite anxious and scared about the future of their business with having to close their doors when the Yukon went into lock down. They also share the resiliency and creativity people have had in changing their businesses to adapt along with the collaboration between businesses that have occurred since the start of the pandemic.
(4:23) Joanne discusses the most challenging part of the public health measures. They share that the travel restrictions have been hard on many businesses, and theirs is no exception. Not being able to be on the ground in some areas has made it hard for their team to get the details they need to make the best decisions possible for their clients, along with many clients not having the technologic capabilities to meet virtually, especially in remote areas.
(7:39) Joanne shares that becoming way more comfortable with technology and software is the adaptation they are most proud of. They have participated in courses to better their knowledge about social media, marketing, and posting information online to better support their clients.
(9:15) Joanne answers the question of what they have learned about their business model over the last two years. The biggest thing is sharing their knowledge of building business plans with their clients.
(14:06) What opportunities does Joanne see? Their network has grown during the pandemic, so they are finding they’re having to do more which means more employees. This has meant that Joanne has been able to expand from bookkeeping and tax into more strategic business planning for businesses. They are putting an emphasis on helping people become more financially literate.
(17:37) Joanne’s advice is the best thing you can do as a leader is to always be honest. There is always a good side and being honest can help in the long run.
(19:54) Joanne shares what they’re paying attention to regarding the economy in the Yukon. Housing is a big concern, as there is a shortage, even though there is a boom of things being built. The town cannot grow if there is no place for people to live.
(21:39) Joanne’s advice for emerging entrepreneurs. Do a business plan and ensure there is a market for your idea. It’s important to have people who want to buy your product.
(23:33) What wellness practices keep Joanne grounded? They meditate every morning and does their best to exercise outside every day. Getting away from your computer, desk, phone to go outside and unplug is important.
(24:40) Joanne shares their final thoughts on running a successful business by stressing the importance of offering great customer service and to be kind.
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