Join entrepreneur Ammanda Partridge, owner of Elements Hair Studio and Day Spa, as she talks about what she has learned about her business model during the pandemic as orders came from the government that her personal service business was required close. http://elementshairandspa.ca/
(1:00) Ammanda reflects on her realization that her business wasn't as diversified as she thought when she was ordered to close her doors and how she found new opportunities to diversify her sales.
(2:15) Ammanda comments on finding new ways to connect and build her relationships with her clients by turning to social media.
(3:05) Putting her business on social media was way outside Ammanda's comfort zone but in the end she views it as a rewarding experience that helped her grow both personally and professionally.
(3:40) Ammanda's intention is too keep up her new online engagement strategies to maintain and develop lasting connections with her clients.
(4:35) Ammanda talks about all of the work she's done on the back-end of her business integrating a new APP (Paired) for booking appointments, a booking feature through Facebook, a cloud-based version of her POS and a new website. She realized that a strong back-end will make her business more resilient going forward.
(5:25) Ammanda reflects on how the pause in her business has meant that she's spent more time at home with her family and how important that is to her. Spending focused time with family has been a really grounding force for her.
(6:15) Ammanda's advice for entrepreneurs: don't give up and reach out for help. She acknowledges that she's been able to accomplish so much with her business during the pandemic because she reached out the YukonU PIVOT program and friends.
(7:00) Working through the pandemic has really clarified for Ammanda as a business owner that she needs to focus on "working on it, not in it."
(8:20) As a leader, Ammanda's focuses on clear and open communication with her team. She's been really impressed with how strong, resilient and supportive her team is through this challenging time.
(8:55) Ammanda's received overwhelming support from the Yukon community. She's really felt the love of "we're all in this together."
(10:00) Ammanda recommends "anything Brene Brown" to support entrepreneurs through the pandemic.
(11:00) Ammanda reflects on her work with the Yukon's Business Advisory Council and seeing the business community really come together to support each other.
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