Join Yukon entrepreneur Alison Zeidler, owner and founder of Elemental Holistic Therapies, a business that offers wholistic wellness services to both people and their companion animals as we discuss how the pandemic has impacted them and their business.
(2:50) During the first year of the pandemic, Alison found that their client base had shifted quite a bit. They ended up seeing a lot of new clients with a majority seeking energy balancing, energy healing, and reflexology.
(3:37) Alison shares their first memory of the pandemic. In March 2020, they had just moved offices in their day job. That move, combined with the start of everything shutting down due to the pandemic made for a very chaotic month.
(4:23) Being shut down for about three months was the most challenging public health measure Alison experienced initially, however, wearing a mask while trying to connect with people has been the biggest challenge since they were able to reopen.
(5:00) Alison describes the adaption they are most proud of as being the shift to online through creating online workshops and evergreen programs. As they live out of town, being able to complete some of the work through online has made them happy.
(5:56) Over the last two years, Alison focused on learning more about marketing their business which opened them up to new ideas and ways of working with people in their industry.
(8:15) Thinking about their business differently, Alison has seen more opportunities from a global perspective through having an online presence. Being able to network outside of the Yukon has shifted their whole perspective and opened a whole new world up for them.
(9:31) As a lifelong learner, Alison shares that they have continued to take up new skills to better position themselves including courses in modalities HeartMath, along with working on developing programs and courses that are geared for online.
(10:48) As the Yukon economy recovers, Alison is paying attention to what opportunities the community and the government have planned over the next few years. They hope that there will be a shift in the housing shortage in the Yukon which will allow the city and territory to expand and grow as more people are able to move here.
(11:46) Alison’s advice for emerging entrepreneurs? Get lots of help. For Alison, finding out about all the tools one might need such as an online calendar system that make things easier has saved them a lot of time.
(13:11) The pandemic has solidified Alison’s worldview that every part of the world is intertwined and that we as a global community need to pull together a little bit more.
(14:12) What wellness practices keep Alison grounded? Having a to-do-list they can focus on and taking time to themselves when they realize how tired they are. Despite a fear of water, they have taken up kayaking on calm lakes and slow-moving rivers. They also use many quick, simple tools that they teach to their clients such as breathing, practicing gratitude, and other ways to keep us connected to ourselves and our communities.
To learn more about Alison and their business, visit their website at:
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